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LEAKPROOF, ULTRA-ABSORBENT,
HYPOALLERGENIC DIAPERS

LEAKPROOF,
ULTRA-ABSORBENT,
HYPOALLERGENIC DIAPERS

For uninterrupted nights and
happy babies

THE GOOD DIAPER

The TAPE version of our best diaper has finally arrived

The TAPE version of our best diaper
has finally arrived

You want a diaper that stays dry for as long as possible so that you don’t have to make so many changes – especially at night when you need your sleep! At the same time you worry that not changing your baby at night will increase the chance of rashes and irritation.

Trust us, this is what we worry about too, so we created our diaper using Japanese Concept of Baransu. It means balance. It’s the secret to life itself and for all of us to thrive. The diapers we’ve made reflect our beliefs in every way.

We took the major concerns that parents have and solved them all combining advanced technology and our core values.

You need more time between changes, especially at night, so your diaper needs to lock away wetness and hold pee for more than 12 hours.
  • The diaper absorbs wetness all over, not just where your baby wees.
  • There’s an extra dry booster for 30% more absorption compared to popular brands
  • 6 core layers lock away the moisture from the top layer keeping your baby dry at all times.
You don’t want any more poonamis! We created a unique 3-in-1 anti-leakage system:
  • A flexible core that absorbs pee or poop from different directions.
  • Wide 15mm side leak-proof barriers that stay firmly on baby’s skin and prevents pee or poop from escaping the diaper.
  • But it’s soft! No marks or lines left on baby’s skin. Double layered materials to provide more space and absorption to keep pee and poop from leaking.
You worry about rashes and skin irritations not just from wetness but also from inferior man-made materials. We’ve gone a step further than locking away moisture.
  • We’ve added a secret dry booster layer that breaks up into islands within the diaper, which increase the circulation of air surrounding baby’s skin.
  • There’s also an additional ‘AirSoft’ layer that allows air to circulate inside and out.
You can’t be sure what materials are safe, so we are transparent about what materials we use and where they come from.
  • We do not use chlorine, formaldehyde, phthalates, heavy metals, lotion, latex or fragances in our products.
  • We are certified to ensure the highest quality in all of our diapers because we want the best for our babies and yours.
No one wants to wrestle with a distractible baby especially when you’re out of the house.
  • We use Avery Dennison performance tape from California, It’s the gentlest and softest type of tape you will ever find. It holds the diaper firmly in place without marks or lines.
  • Our stretchable waistband is 40% wider to ensure free movement and healthy hip development. It also makes diaper changes faster and easier and your baby can move as much as they want!

You want a diaper that stays dry for as long as possible so that you don’t have to make so many changes – especially at night when you need your sleep! At the same time you worry that not changing your baby at night will increase the chance of rashes and irritation.

Trust us, this is what we worry about too, so we created our diaper using Japanese Concept of Baransu. It means balance. It’s the secret to life itself and for all of us to thrive. The diapers we’ve made reflect our beliefs in every way.

We took the major concerns that parents have and solved them all combining advanced technology and our core values.

You need more time between changes, especially at night, so your diaper needs to lock away wetness and hold pee for more than 12 hours.
  • The diaper absorbs wetness all over, not just where your baby wees.
  • There’s an extra dry booster for 30% more absorption compared to popular brands
  • 6 core layers lock away the moisture from the top layer keeping your baby dry at all times.
You don’t want any more poonamis! We created a unique 3-in-1 anti-leakage system:
  • A flexible core that absorbs pee or poop from different directions.
  • Wide 15mm side leak-proof barriers that stay firmly on baby’s skin and prevents pee or poop from escaping the diaper.
  • But it’s soft! No marks or lines left on baby’s skin. Double layered materials to provide more space and absorption to keep pee and poop from leaking.
You worry about rashes and skin irritations not just from wetness but also from inferior man-made materials. We’ve gone a step further than locking away moisture.
  • We’ve added a secret dry booster layer that breaks up into islands within the diaper, which increase the circulation of air surrounding baby’s skin.
  • There’s also an additional ‘AirSoft’ layer that allows air to circulate inside and out.
You can’t be sure what materials are safe, so we are transparent about what materials we use and where they come from.
  • We do not use chlorine, formaldehyde, phthalates, heavy metals, lotion, latex or fragances in our products.
  • We are certified to ensure the highest quality in all of our diapers because we want the best for our babies and yours.
No one wants to wrestle with a distractible baby especially when you’re out of the house.
  • We use Avery Dennison performance tape from California, It’s the gentlest and softest type of tape you will ever find. It holds the diaper firmly in place without marks or lines.
  • Our stretchable waistband is 40% wider to ensure free movement and healthy hip development. It also makes diaper changes faster and easier and your baby can move as much as they want!

SOFTNESS APPROVED
BY MY BABY

“For as long as I can remember, my baby only wanted soft materials.
She never held materials which were just ‘okay’ soft. She demanded ridiculously soft.
I knew I had succeeded when my 3-year-old baby girl said:

Mommy, it’s soft it’s soft, like QiQi’s giraffe blanket!”

Kim Yee, founder

SOFTNESS APPROVED BY MY BABY

“For as long as I can remember, my baby only wanted soft materials. She never held materials which were just ‘okay’ soft. She demanded ridiculously soft.
I knew I had succeeded when my 3-year-old baby girl said:

Mommy, it’s soft it’s soft, like QiQi’s giraffe blanket!”

Kim Yee, founder

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