Our Story

A MOM’S STORY

Slide IT WAS A BIG POO EXPLOSION
THAT RESULTED IN
REALLY, REALLY, GOOD DIAPERS.
It all began in 2015 when Kim Yee found out that she was
pregnant. Like all first-time mums-to-be, she was over the
moon. She searched the internet and connected with other
mums for the best baby care products to prepare for the
arrival of her first-born.

Diapers were on top of her list.
....................
Slide “My baby girl arrived,
and so did the journey to find
the perfect diaper.”
Kim Yee had tried and tested most of the recommended
diaper brands, including plant-based alternatives made
from bamboo, corn, cotton and every other conceivable
plant in the diaper market.
The mother-baby bond that women experience goes far
beyond the nine months that they are intimately joined
together. And in the case of Kim Yee, her motherly
instincts kicked in instantly and transformed her, as well as
the baby diaper market.
It was a very wet and unpleasant experience for baby,
mum and everyone else in between.
Slide “My baby girl allowed me to check
on her diaper more than 10 times
a day, just for my research.”
An incident in a restaurant really turned the tables and
started Kim Yee’s search and research for really, really,
good diapers.

Her baby ‘pooed’, and it exploded everywhere… literally!
The poo leaked out of the diaper on to her precious little
girl, the chair and every imaginable surface. Kim Yee not
only had to clean up her baby but clean up the leaky
explosion in the restaurant as well.

Her research lasted one year and being the perfectionist
that she is – nothing was good enough.
Slide It was at this point that her partner, suggested that
she venture into the diaper business. That was how
Miezuu Diapers were conceived.

This phase of the journey took them around the world
in search of the best diaper materials and
makers, but they were mostly wet and leaky.

Finally, they found a factory with a Bristish Standard Cycle
Certification, which had strict regulations on storage,
hygiene and the manufacturing process.
Slide “Why waste time producing
duplicates in the market?”
She even stood on the factory floor to ensure that
everything was done rightly.

After discarding hundreds of diapers, the first batch of
Miezuu Diapers finally rolled off the assembly plant in
2018.
However, Kim Yee was not satisfied with making
cookie-cutter diapers and gave her own specifications.
Her logic was simple:

Slide IT WAS A BIG POO EXPLOSION
THAT RESULTED IN
REALLY, REALLY, GOOD DIAPERS.
It all began in 2015 when Kim Yee found out that she was
pregnant. Like all first-time mums-to-be, she was over the
moon. She searched the internet and connected with other
mums for the best baby care products to prepare for the
arrival of her first-born.

Diapers were on top of her list.
....................
Slide “My baby girl arrived,
,and so did the journey to find
the perfect diaper.”
Kim Yee had tried and tested most of the recommended
diaper brands, including plant-based alternatives made
from bamboo, corn, cotton and every other conceivable
plant in the diaper market.

It was a very wet and unpleasant experience for baby,
mum and everyone else in between.
The mother-baby bond that women experience goes far
beyond the nine months that they are intimately joined
together. And in the case of Kim Yee, her motherly
instincts kicked in instantly and transformed her, as well as
the baby diaper market.
Slide “My baby girl allowed me to check
on her diaper more than 10 times
a day, just for my research.”
An incident in a restaurant really turned the tables and
started Kim Yee’s search and research for really, really,
good diapers.

Her baby ‘pooed’, and it exploded everywhere… literally!
The poo leaked out of the diaper on to her precious little
girl, the chair and every imaginable surface. Kim Yee not
only had to clean up her baby but clean up the leaky
explosion in the restaurant as well.

Her research lasted one year and being the perfectionist
that she is – nothing was good enough.
Slide It was at this point that her partner, suggested that
she venture into the diaper business. That was how
Miezuu Diapers were conceived.

This phase of the journey took them around the world
in search of the best diaper materials and
makers, but they were mostly wet and leaky.

Finally, they found a factory with a Bristish Standard Cycle
Certification, which had strict regulations on storage,
hygiene and the manufacturing process.
Slide “Why waste time producing
duplicates in the market?”
She even stood on the factory floor to ensure that
everything was done rightly.

After discarding hundreds of diapers, the first batch of
Miezuu Diapers finally rolled off the assembly plant in
2018.
However, Kim Yee was not satisfied with making
cookie-cutter diapers and gave her own specifications.
Her logic was simple:

“I want perfection for my baby,
and yours too.”

“I want perfection for my baby, and yours too.”

Kim Yee, founder

LOVE THE TIME
WITH YOUR BABY

You carry your baby for 9 months, and after they’re born you’ll carry them in your arms and in your heart forever. No one knows how to be a parent; you learn by being a parent and both you and your child grow together. But as parents, we all want the same thing: to provide the best for your baby and family.
In those early years, when your baby is still dependent on you for so much, while everyday tasks, errands, and maybe even other children demand your attention, it’s easy to forget about your own needs.

“Our aim is to create products
that make babies happy.”

LOVE THE TIME WITH YOUR BABY

You carry your baby for 9 months, and after they’re born you’ll carry them in your arms and in your heart forever. No one knows how to be a parent; you learn by being a parent and both you and your child grow together. But as parents, we all want the same thing: to provide the best for your baby and family.
In those early years, when your baby is still dependent on you for so much, while everyday tasks, errands, and maybe even other children demand your attention, it’s easy to forget about your own needs.

“Our aim is to create products that make babies happy.”

If we could take away the annoyance of diaper leaks and get you to sleep longer
at night, then we have accomplished our goal. It may sound like a trivial concern
but as parents, we know that every moment with our baby counts.

Miezuu was made possible by moms & dads.

Without the collective tests and trials by parents, we wouldn’t have achieved the
perfection of what Miezuu is today.

If we could take away the annoyance of diaper leaks and get you to sleep longer at night, then we have accomplished our goal. It may sound like a trivial concern but as parents, we know that every moment with our baby counts.

Miezuu was made possible by moms & dads.
Miezuu was made possible by
moms & dads.

Without the collective tests and trials by parents, we wouldn’t have achieved the perfection of what Miezuu is today.

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